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Furoshiki have been a part of the Japanese lifestyle for a long time, but - except for a few exeptions - got neglected in the past decades. I remember people who would bring presents wrapped in crane or cherry blossom patterned Furoshiki, and the excitement of the furoshiki bundle slowly being unwrapped.
Why is the furoshiki gaining more popularity than the days before? The answer is anime. The convienient clothes are becoming integrated into everyday episodes and animated programs on t.v. and on the internet. It can also be credited to a sort of national pride regarding the furoshiki, something unique to the culture and country of Japan.
If you are interested in fabric and Japanese design, you may also want to look for Omiyage: Handmade Gifts from Fabric in the Japanese Tradition, by Kumiko Sudo, a book about creating tiny bags and pouches for the presentation of small gifts.
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